In 2017, we jumped from filming 5K to 8K with our upgraded RED Weapon cameras. We boasted, now, we can film 8K! And we were excited about the prospects. We were so excited we asked ourselves, why not master in 8K if we are filming in 8K? So we did. And when people asked us why would you do that when no one can watch it? Our response was, “Because we can!”
We believe in giving people the best viewing experience possible. Also, being early adopters of 8K puts us ahead of the curve as the release of 8K televisions and monitors become more standard. From filming 8K to mastering in 8K, viewers will be able to watch our stories in the way it was originally intended.
